C4 Energy
Maker of the #1 Pre-workout brand in the country, C4 Energy, Cellucor's mission has and will always be to support personal journeys of evolution through personal fitness. Evolving right there beside you, Cellucor is on a mission to become the best sports nutrition brand in the world—delivering the most-effective, best-tasting and highest-quality products.
It was an exciting time for the Cellucor brand as I was a part of the initial launch of their C4 OTG cans which has now become the brand’s flagship product. I was a part of the “Wherever Your Workout Takes You” campaign centered around brand influencers Marc Fitt & Demi Bagby to show that you can fuel your lifestyle in and out of the gym with C4’s new on-the-go cans.
Deliverables
Branded collateral
In-store experience development
Email design
Digital marketing
Print advertising
Art direction
Campaign development